Before the pandemic tourism accounted for nearly 80 percent of the island’s economy and the recent announcement by Indonesia’s Minister for Tourism and Creative Economies, Sandiaga Salahuddin Uno aims to put them back on that similar course.
The minister has set a lofty target for the second half of 2022 in the hopes that Bali’s tourism economy bounces back. By the end of 2022 Minister Uno is setting the target of 1.5 million international tourists while also creating a domestic tourism target of 7 million.
He shared that one of the main focuses would be to focus on large events as that will draw a greater number of international travelers. “’We will reach this [target] with approaches that become our programs, such as sports tourism, MICE (Meetings, Incentives, Conferences, Exhibitions), international events, and tourist villages,” said Minister Uno.
One such MICE event that is sure going to attract international acclaim is the G20 Summit that is being held in Bali in November 2022. Minister Uno is hoping to work with small and medium enterprises (MSME) across Bali to capitalize on this event to further bolster the economy.
This will be done by partnering 400 MSMEs and 40 hotels in the Nusa Dua area to ensure that world leaders, delegates and the world’s media are catered and that MSMEs are benefiting from this global event.
Another niche that will bolster the economy and attract tourists is Bali’s ecotourism. Minister Uno is hoping to showcase locations such as The West Bali National Park, one of the island’s few remaining untouched natural wonders, to attract a whole new type of traveler to Bali.
Bali is well underway with hitting Minister Uno’s targets as international arrivals have continued to increase.