Hawaii On Its Way To Full Recovery As It Welcomed Nearly 1M Tourists In July, Data Shows

Hawaii On Its Way To Full Recovery As It Welcomed Nearly 1M Tourists In July

Preliminary visitor figures from Hawaii’s Department of Business, Economic Development and Tourism (DBEDT) showed that the State welcomed 919,154 visitors in total for the month of July 2022, representing a recovery of 92.4 percent from July 2019’s pre-pandemic rates.

Tourists spent $1.94 billion during their travels last month, an increase of 14.3% from the $1.7 billion spent in July 2019.

Visitors stayed an average of 9.36 days in July 2022, up from 8.92 days (+4.9%) in July 2019.

In July 2022, the average daily visitor count in the state was 277,444, down from the daily visitor count of 286,419 (-3.1%) in July 2019.

From the Eastern U.S., there were 249,157 visits in July 2022, up 2.3% from the 243,498 visitors in the corresponding month of 2019. Visitors to this market spent $643.4 million last month, up 26% from July 2019’s $510.7 million. In July 2022, tourists from the Eastern United States spent an average of $260 per person per day, a significant increase (+20.1 percent) from the $216 per person number reported in June 2019.

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From the Western U.S., 528,319 visitors arrived by air in July 2022, an increase of 14.2% compared to the 462,676 visitors in July 2019. From $669.8 million in June 2019, visitors from this market spent $973.8 million last month, a 45.4 percent increase. In addition, the average daily expenditure per person of $211 was much greater than the $165 per person in July 2019 (+27.6 percent).

In July 2019, 134,587 visitors (82.8% of the total) arrived from the same source market as 23,133 tourists from Japan did in June 2022. In comparison to the $186.5 million (-77%) spent by tourists from the same market in July 2019, Japanese travelers made purchases totaling $42.8 million in July 2022. Last month’s average daily expenditure by Japanese visitors ($233 per person) was unchanged from July 2019 ($234 per person, -0.4%).

DBEDT Director Mike McCartney said in response to the new statistics, “As we pass the middle half of 2022 and compare the state’s economic recovery through tourism with 2019, visitors spent 5.8 percent or $610.1 million more during the same period with arrivals to Hawai‘i lower by 13.2 percent or -815,906 for the first seven months. We are currently 86.8 percent recovered from 2019.” Actually, according to the agency, a full recovery won’t happen until 2025.