Los Cabos Aims To Increase Tourist Arrivals By 10% In 2024

Los Cabos Aims To Increase Tourist Arrivals By 10% In 2024

In 2023, Los Cabos concluded the year with nearly 4 million tourists arriving by air, solidifying its status as a highly frequented tourist destination in Mexico. The Tourism Trust (FITURCA) of Los Cabos, despite these robust figures, has set a goal to boost tourist arrivals by 10% relative to the previous year. Rodrigo Esponda Cascajares, the director of FITURCA, highlighted that sports fishing, gastronomy, sports events, and wellness are crucial attractions for drawing more visitors in 2024.

“Our objective is to further develop air travel arrivals, aiming to achieve a 10% growth by the end of 2024,” he stated. “This involves maintaining the average fare and economic impact at the destination, which we plan to accomplish through targeted promotion in specific niches known for generating greater economic output, like sports fishing, significant gastronomy, sports activities, and the wellness sector, which tends to attract visitors who contribute more financially.”

Given the prominent role of U.S. tourism in Los Cabos, FITURCA is looking to augment air connections by adding another flight from Europe. The direct flight from Madrid has created positive expectations, and there are hopes to establish new air connections with countries such as the United Kingdom, France, Germany, and Italy by the end of the year.

“We are assessing whether we will have the necessary financial resources to confirm a second European market route by year-end,” Esponda Cascajares said. “We continue to focus on markets like the United Kingdom, France, Germany, Italy, and Spain, while also considering Japan as a strategic market. Australia, known for its high tourist spending, and Colombia, which is emerging as a significant source of arrivals, are also key targets.”

One of the challenges set by the Tourism Trust is to maintain the average rate above $570 and ensure the average duration of stay is seven days. Additionally, there is a goal to increase the average daily expenditure of tourists, which currently stands at around $500 per day.