The president of the Local Council for Tourism Promotion, Mario Cruz Rodríguez, announced that the main goal is to exceed the figure of 2 million visitors to Tulum in 2024 through the implementation of various promotional campaigns and the continuous strengthening of the international airport.
Despite the difficulties experienced in 2023, the state of Quintana Roo has successfully finished with more than 20 million tourists. Tulum contributed around 1.8 million domestic and foreign visitors, according to official figures.
It is expected that 2024 will be a year of prosperity, for which a joint effort of society, government, and businessmen is needed.
The President of the Tourism Promotion Council expressed his ambition to exceed two million tourists this year. He emphasized the significant contribution of Tulum International Airport to achieving this goal.
The coordination of efforts between different sectors will be crucial to achieve the targets proposed for 2024. It is expected that the involvement of Tulum International Airport will play a key role in this process.
A significant factor contributing to Tulum’s growth is the recent launch of the Maya Train, expected to significantly impact tourist movement around the Mexican Caribbean. This development will enhance accessibility and connectivity in the region, potentially increasing tourism and economic activity.
Why do visitors love Tulum?
Visitors are drawn to Tulum for its unique blend of natural beauty, cultural richness, and relaxation. The region is famed for its stunning beaches, crystal-clear waters, and the well-preserved ruins of an ancient Maya port city, offering a glimpse into Mexico’s rich history.
Additionally, Tulum’s vibrant town life, with its boutique hotels, exquisite dining options, and wellness retreats, caters to a range of preferences. The balance between historical significance, natural wonders, and modern amenities makes Tulum a favorite destination for travelers seeking both adventure and tranquility.
Tulum is also famous for hosting some of the best parties, where local and international DJs play at beach clubs and bars, offering a diverse electronic music scene.