The Riviera Maya Hotel Association (AHRM) is forecasting a good end to the year with occupancy rates of more than 87% and reservations until the first quarter of 2024.
The president of the AHRM, Toni Chaves, explained that there are good tourist expectations for the winter season, as the massive arrival of international travelers will begin from December 20.
“We already have reservations for April and May, which is well in advance. After the pandemic, the Riviera Maya has 9,000 more rooms and new ones continue to be built. That’s why the new Tulum airport is good for us because it increases the number of visitors. So it will help us,” said the president of the AHRM.
Government Initiatives Aim to Revitalize Declining Tourist Markets
Although a good winter season is expected for the Riviera Maya, the Hotel Association, in collaboration with the Quintana Roo Tourism Promotion Council (CPTQ), is working on promotional strategies to recover markets that have declined in 2023. The UK market, for example, is currently struggling with problems in its domestic economy. The US market is also struggling with an economic crisis in the real estate sector. Although this has only resulted in a slight drop in tourist numbers, it has meant a significant economic loss for the Mexican hotel sector.
Other markets that need to recover are the Colombian and Brazilian ones. Although the Mexican government has committed to supporting them, there is still no sign of this type of tourist being given back the electronic visa to access Quintana Roo’s destinations.
According to the Secretariat of Tourism (Sedetur) of Quintana Roo, the Riviera Maya has a hotel occupancy rate of 75.7% in the first weeks of November, while Costa Mujeres in the intercontinental area of Isla Mujeres has an occupancy rate of 73.6%. These two destinations are the ones with the largest influx of tourists, as destinations such as Cancún, Isla Mujeres and Tulum have an average occupancy rate of 65%.