The first-ever Mattel park will honor well-known toy companies from the United States and, most importantly, will include a Barbie-themed area that redefines the term “Barbiecore” Park visitors will celebrate the legendary dolls while sipping the park’s signature pink drink on the third-floor rooftop Barbie Beach House and enjoying the park’s beautiful scenery.
Explore Barbie’s famous closet in the Dream Closet Experience, “where Barbie, through state-of-the-art hologram technology, is brought to life to help curate the ultimate wardrobe,” according to a news release.
In addition, visitors can enjoy an expedition to the various locations that Barbie has visited throughout her career, such as outer space and the ocean, in Barbie’s flying theater.
Beyond the Barbie universe, Mattel Adventure Park will offer visitors the opportunity to relive their favorite childhood pastimes through attractions and interactive activities.
In the “action-packed world,” visitors will have the chance to experience thrills on a Hot Wheels double-looping roller coaster and go on a treasure hunt with Thomas & Friends, according to the website. In addition, popular family games like UNO and Pictionary will be transformed into an immersive nine-hole mini-golf experience, and larger-than-life play structures will be available for all to enjoy.
The 9-acre Mattel Adventure Park will include more than 160,000 square feet of climate-controlled space designed for Arizona weather. It will be a new type of indoor/outdoor concept. It will also include a 4,5000-square-foot state-of-the-art laser tag arena with a Castle Grayskull theme from Master of the Universe.
“We are extremely excited to add Barbie, Masters of the Universe and Mattel Games-themed attractions and rides to an already outstanding offering in development at the first-ever Mattel Adventure Park,” Epic Resort Destinations president Mark Cornell said in the press release. “We have spared no expense to bring these iconic brands to life in ways that will delight visitors of all ages for years to come.”
The theme park will be part of the $1 billion, 60-acre VAI resort, located about 20 minutes from Phoenix Sky Harbor International Airport.With more than 1,100 hotel rooms and suites, 12 luxury restaurants, a $40 million state-of-the-art concert arena and the largest man-made party island in the United States, it will grow to be the largest resort in Arizona, and be inspired by hotspots around the world such as Mykonos and Dubai.
Mattel and EPIC Resort Destinations collaborated on the development of the theme park. The park’s live webcam allows visitors to watch construction while they wait for an opening date to be announced.