This Hidden Gem Is Becoming One Of The Trendiest Summer Destinations In Europe

This Hidden Gem Is Becoming One Of The Trendiest Destinations In Europe In 2023

There are plenty of untouched European destinations, but one country in the east has proven to be one of the hottest of the year: Albania

A country that used to be largely neglected by travelers, but has recently become one of the most promising destinations and real hidden gems of Europe.

Demand for travel to Europe increased between 2022, 2023 and 2024, especially after all health-related entry requirements were removed and normalcy was fully restored. But while tourism goliaths such as France, Italy and Spain have taken steps to reduce tourist numbers, other lesser-known countries are eager to welcome more visitors.

Albania is a small country in southeastern Europe, bordering Greece to the south, northern Macedonia and Kosovo to the east, and beautiful Montenegro to the north. But unlike many of its contemporaries, it was introduced to the public only 30 years ago.

Fastest Growing Tourism in Europe in 2023

According to Eurostat, Europe had 2.6 billion tourist stays in 2023 and compared to previous 2022 Albania had record breaking 55.6% growth.

Financial Outlook for Albania in 2024

Albania’s tourism outlook for 2024 is looking very positive. According to, the expected revenue from tourism is US$75.49m with annual growth rate 4.56% in 2024 until 2028 resulting in revenue of US$90.23m by 2028.

Pandemic Helped Albania’s Tourism

The fact that Albania continues to expand so rapidly in the face of the return to normalcy of its fiercest competitors is further evidence that it has maintained the momentum it gained at the beginning of the pandemic.

While most of Europe was closed because of COVID, Albania remained accessible without restrictions, which probably contributed to its unexpected popularity.

Many tourists are unaware that Albania is a summer paradise

Albania, like Croatia and Montenegro, is located on the Adriatic Sea, one of the arms of the great Mediterranean, but the cost of living is much lower in comparison. You will find the same turquoise waters, white sandy or pebble beaches, and medieval towns with stone houses, but without expensive hotels and typical tourist traps.

Large parts of the southernmost coast of Albania, known as the Albanian Riviera, have remained undeveloped so that nature is intact, the beaches are undisturbed, and the traditional cobblestone towns, where generations of families have lived for centuries, untainted by outside influences.






Theth National Park is a real hidden gem of Europe when it comes to hiking. Often referred to as Albanian Alps, this mountain range is a truly beautiful clenot of the country. With peaks from 1,200 meters to 2,567 meters, Mt Radohima is the the highest point.

Prices in Albania

Albania has become an increasingly popular destination for holidaymakers in recent years, offering a wide range of attractions and activities at affordable prices compared to other European destinations. The cost of a holiday in Albania will depend on several factors, including the time of year, type of accommodation, and the activities you plan to do.

Accommodation in Albania ranges from budget hostels and guesthouses to luxurious hotels and resorts. Prices can vary depending on the location and season, but generally, budget accommodation can be found for as low as €10-€20 per night, while more upscale options can range from €50-€200 per night.

Food and drink in Albania are also reasonably priced, with traditional Albanian dishes costing around €5-€10 in local restaurants. International cuisine options are available in larger cities, and prices may vary accordingly.

Transportation costs in Albania are relatively low. Taxis are widely available, and the fares are reasonable, with an average cost of €5-€10 for a short ride. Buses are also a popular and cheap way to travel around the country, with tickets ranging from €1-€5 depending on the distance.