The Superhost program was launched in 2014 to recognize and reward the most highly rated and experienced Airbnb hosts. Any Host may become a Superhost by continuously providing great hospitality, regardless of the type of space they market on the platform – from a small spare room to a vast estate.
Airbnb is now celebrating a new milestone with 1 million Superhosts serving guests in more than 200 nations and territories and speaking more than 45 languages.
In the three months from July to September 2022, the average Superhost made 64% more money than a standard Host. Their strategy:
- “Maintain a high overall rating – Superhosts have a 4.8 or higher average overall rating based on reviews from Airbnb guests in the past year.
- Be experienced – Superhosts have hosted at least 10 stays in the past year.
- Avoid cancellations – Superhosts cancel less than 1% of the time.
- Be responsive – Superhosts respond to 90% of new, booking-related messages within 24 hours.”
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Commitment to excellence
Superhosts had more than 45 million check-ins worldwide from October 2021 through September 2022, bringing in over $23 billion through Airbnb. However, outstanding outcomes need a lot of effort. It takes commitment, consistency, and a dedication to excellence to become a Superhost.
- “40% of Airbnb Superhosts identify themselves as women and 29% as men
- 5% of Superhosts are under 29; 20% are 30-39 ; 25% are 40-49 ; 25% are 49-59 ; 20% are 60+
- 20% of Superhosts are private rooms hosts ; 75% host entire homes”
Most hospitable destinations
Puerto Rico is the location on Airbnb with the highest percentage of Superhosts, with 41% of its total Hosts holding this classification, making it the most friendly country on Airbnb, followed by the USA and Korea.
- Puerto Rico: 41%
- United States: 34%
- Korea: 30%
- United Kingdom: 28%
- Canada: 26%