All contestants must do is join up for PLAY’s newsletter by August 23 in order to be eligible to win. The very next day, a lucky winner will be chosen.
PLAY stated that the eruption of Fagradalsfjall will enhance tourists’ perceptions of Iceland as a “natural paradise” and an “exciting place to visit.” The eruption has reportedly already had a significant impact on reservations for flights, hotels, and rental cars, according to PLAY.
The Icelandic low-cost carrier, which is expanding at an astonishing rate, welcomes the tourism boost that the volcanic activity delivers.
The airline recently announced its most recent passenger statistics, which revealed that it carried more people in just July than it did throughout the entire previous year.
With 32 volcanoes, Iceland is one of the most active volcanic areas on earth. The Fagradalsfjall volcano began erupting last week after being dormant for about eight months.
Thousands of tourists have already made the four-hour journey to see the eruption, which has become a popular tourist attraction. Air traffic was not affected, and Keflavk International Airport continued to operate during the latest eruption.
Volcanic eruptions have been associated with disruption and chaos for airlines since the historic Eyjafjallajoekull eruption in Iceland 12 years ago, which led to a flight ban in much of Europe, but PLAY has changed that story by using a volcanic explosion as a brilliant marketing stunt.